Course Description

This course aims to enable graduates to appreciate the essence of E-marketing and train up the concepts and skills necessary for making decisions on marketing policies. Further emphasis is put on developing the ability to apply marketing concepts in both international and global environments.

Graduates will have developed the quantitative and research skills necessary for the collection, analysis and effective evaluation of economic and business data.

Course Structure

Career

Graduate in this course allows acquired any area of general business but more likely in marketing management, sales promotions & advertising, retail management, distribution management, sales management, customer service and customer relationship management and etc